AFC Ajax and its main sponsor Ziggo launched a hashtag campaign during one of the home games of AFC Ajax. In front of the stadium, free Ajax beanies were handed out to the fans. Through the Snipperwalls in the stadium, fans were invited to make a selfie wearing the beanie, and share it on social media with #hoofdsponsor (#mainsponsor).
Together with AFC Ajax and Ziggo
we launched a hashtag campaign
Fans could share selfies to win
tickets for the clash of the season
Besides being featured on the big jumbotrons in the stadium, contestants could also win tickets for the biggest home game of AFC Ajax of the season. The incentive and the possibility to grab their moment of fame made the fans very eager to post their selfies. The results were amazing: 8 million impressions, thousands of posts, and hundreds of brand mentions for Ziggo!