Snipperwall set its first steps on live national television, in a collaboration with Dutch broadcasting network SBS. The Dutch television show ‘Naar Bed Met Irene’ (‘In Bed With Irene’) used our social media walls to feature the social conversation with the viewer as a format integrated element.
Snipperwalls featured the social conversation
around the show as format integrated element
Viewers were very enthusiastic
to get on the Snipperwall during the show
Snipperwalls were used to display questions of viewers using a specific hashtag to the guest of honor during the live broadcast. Viewers of the show were buzzing of enthusiasm to get on the Snipperwall every single show. Increased interaction, increased audience engagement, and an enormous social buzz around every episode.