German football club Schalke 04 has a very active and loyal fanbase. The club is therefor always looking for ways to increase engagement with their supporters. To involve them and show them how important they are for the club.
Snipperwalls encourage Schalke 04 fans
to share photos with #s04fanpic
Interaction and content creation
around this hashtag increased a lot
Using Snipperwall social media displays, fans are encouraged to post a photo on Instagram with #s04fanpic. This has thus far resulted in a huge increase in fan engagement. Thousands of photos are shared and displayed at every home game. Interaction has skyrocketed, engagement is always booming and #s04fanpic is trending topic every single game.