German football club Schalke 04 has a very active and loyal fanbase. The club therefore is always looking for ways to increase engagement with their supporters. To involve them and show them how important they are for the club.
Snipperwalls encouraged Schalke 04 fans
to share photos with #s04fanpic
Interaction and content creation
around this hashtag increased a lot
By using Snipperwall social media displays, fans were encouraged to post a photo on Instagram with #s04fanpic. This resulted in a huge increase in fan engagement. Thousands of photos were shared and displayed every home game. Interaction skyrocketed, engagement was booming and #s04fanpic was trending topic every single game.