During broadcast, your viewers are keeping the buzz around your show going on social media. Why not involve them even more by displaying their messages live on big screens? The conversation will expand and audience engagement will increase rapidly. Create social tv with social media broadcasting. Inspire your fans to talk about your show and keep the conversation going. Moderate and display the buzz on all kinds of screens: TV, mobile phones, tablets, computers, out-of-home screens, and in-venue jumbotrons.
Integrate social media
into your live broadcast and involve your viewers
70% of people watching tv
are also active on a mobile device at the same time
The Voice is a global music television show that aired for the first time in the Netherlands. Right from the start, the show aspired to create the most entertaining social media broadcasting experience on tv, and they involved us to make it happen. The studio was equipped with screens featuring live tweets, a social media room, a social media correspondent, and a website.
During live broadcasts, the social media room constantly showed real-time content. Through social media integration we displayed live opinions of viewers resulting in more and more posts. All the music coaches had their personal Snipperwall that gathered their own buzz and connected them directly to their fans. The show was trending on Twitter worldwide and the social media broadcasting integration was groundbreaking.