During broadcast your viewers are keeping the buzz around your show going on social media. Why not involve them even more by displaying their messages live on big screens? The conversation will peak and audience engagement will increase rapidly. Create social tv with social media broadcasting. Inspire your fans to talk about your show and keep the conversation going. Moderate and display what’s the buzz on all screens: TV, mobile, tablets, computers, out-of-home screens and in-venue jumbotrons.
Integrate social media
into your live broadcast and involve your viewers
70% of people watching tv
are also active on a mobile device at the same time.
The Voice is a global music television show that aired for the first time in the Netherlands. Right away the show aimed for the most entertaining social media broadcasting experience on tv. Luckily they involved us to make it happen. The studio had screens with live tweets, a social media room, a social media correspondent and a website.
During live broadcast the social media room constantly showed real-time content. Through social media integration we displayed live opinions of viewers resulting in more and more postings. All the music coaches had their personal Snipperwall where their own buzz was gathered. This way they were directly connected to their fans. The show was trending on Twitter worldwide and the social media broadcasting integration was groundbreaking.